My name is Sasha Gitin, and I create beautiful photographs of food and drink. That’s all there is to it. No distractions, no frills. No trying to conquer the universe. Just doing my best to conquer a little bit of it, one shot at a time.

After 15 years of shooting in NYC, I know food and I know ingredients. I know cocktails and alcohol bottles; I know glasses, liquids and ice; I know textures and colors and how to compose, style and light it all. I understand what works and what does not -- and how to transform what doesn’t work into the most delicious item on the planet.

Of course, shooting food and drinks is not the only thing I do well: I also father three awesome, [occasionally obedient] children aged 3, 6, and 9, and run an organic mini-farm in Andes, NY.

But on a professional level, there is a great satisfaction in channeling all of my energy into the refinement of one specialized skill. For me this is producing mouthwatering images. My boutique approach to photography production means that you will receive unique images and be treated like royalty on set. Your deadline will be my deadline, and my creative team and I will go the extra mile to ensure every part of the process is done with care, passion and technical proficiency. Your happiness is our ultimate objective. So, that’s all there is to it. Exceptional photographs of food and drinks.

Let’s connect: shoot me an email at sasha@sashagitin.com , or stop by the studio in West Village, NYC.